The context
Placeholder. Set the scene in two or three sentences: the product, who uses it, and what was at stake for the business.
The problem
Placeholder. What was broken or missing? Add the one quote, metric or support ticket that made the problem impossible to ignore.
My role
Placeholder. Lead Product Designer at smallcase. Who you worked with, what you owned end to end, and the calls you made.
How we got there
Placeholder. Key decisions, the explorations that didn’t make it, and the trade-offs. Three or four visuals work well here.
Outcome
- ₹55,000Cr+ AuM tracked
- 3× engagement
Placeholder. What changed for users, and what you would do differently next time.